Our passion lies in conducting thorough audits, ensuring traceability throughout the entire process of your business, actively participating in recipe development, and seamlessly ensuring financial integration.

He has earned various qualifications including a Diploma from the Meat Institute, USA, as well as a certification with IMD, Switzerland, and extensive internal and external management Training courses at Woolworths Foods (Marks & Spencer) and Karan Beef. However, it is Jonathan’s experience that illustrates his illustrious career most of all.

In 1974 Jonathan started his career with Woolworths Foods, South Africa, working with various stores in various capacities such as trainee manager, retail department manager, assistant store manager, and store manager of the flagship store in Adderley Street all within 5 years. Post this he moved to head office where his talents were applied as a poultry and meat buyer. Jonathan exhibited extreme proficiency in this area and was soon after employed by Woolworths Foods head office as the Poultry, Meat, and Delicatessen Manager, Senior Manager for Poultry and Produce, and thereafter Senior Manager for Protein and Prepared Foods, Produce, and Meal Solutions and Senior Executive for Protein and Technology.

In 2000 Jonathan expanded his horizons and was appointed as the managing director of Karan Beef where he developed efficient supply chain operations between the Karan Feedlot, Abattoir, Wholesale division, and the retail customers. He secured and developed the I&J Burger range, enhanced the operations of the abattoir, and built the Karan Beef brand in the global marketplace.

Thereafter Jonathan set his vision on Excellent Meats where he was employed as Chief Operating Officer for 14 years. During this time, he performed a very wide range of functions including building the ‘Excellent’ brand within the Woolworths Foods group with Excellent meat becoming the designated supplier for Woolworths’ Beef and Lamb in the Western and Eastern Cape and the national supplier for Deli and Fresh Halaal meat products. Jonathan launched the free-range category of beef and lamb at Woolworths and developed several successful value-added products for the Woolworths group and ‘Excellent’ retail stores. He furthermore assisted in building the deli processing plant and fresh meat central meat plants, ensuring an efficient and streamlined operation, ensuring all technical and safety requirements were met, and establishing a strong HR department across the group.

From June 2015 Jonathan was employed by Grand Parade Investments where he formulated and implemented various strategies for the Grand Food shared services group to meet the business’s goals and strategy. He was responsible for the national and international procurement of all consumable items for Burger King, Dunkin Donuts, and Baskin Robins and identified suppliers capable of meeting the brands’ stringent requirements. He ensured governance adherence across the supply chain, from inception through to the restaurant’s front door. In 2017 Jonathan started working as a Senior Executive for Choppies International where he was responsible for the development and profitability of fruit and vegetable, HMR, meat, and bakery divisions.

Jonathan is currently with Geotina in the capacity of Chief Operating Officer. His main focus includes the development and implementation of a strategy to turn the J & M Biltong brand into a dominant player in the dried meat market. Jonathan has played a key role in returning the business to a profitable state.